Dr. Clotaire Rapaille is the author of The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do where he reveals what makes Americans American and what make us different from the world around us. He used his ability to break the “culture code” to help Chrysler build the PT Cruiser — the most successful American car launch in recent memory. He used it to help Nestle introduce coffee to the tea culture of Japan.
For more information on Dr. Clotaire Rapaille and his research, visit www.archetypediscoveriesworldwide.com.
To purchase the book discussed on the Small Business Success Strategies® Call, click here.